Text is one of the most important storytelling tools in video editing. Whether you’re creating titles, intros, or lower thirds—how your text looks can make a huge impact on your audience. One powerful (and often overlooked) trick to give your titles that extra punch? The Text Glow Effect.
What is the Glow Effect?
The glow effect adds a soft, luminous aura around your text, making it stand out from the background. It draws the eye, adds emphasis, and instantly gives your titles a more modern, polished feel. You can create subtle white glows for a clean look, or go bold with vibrant colors for a stylized vibe.
Glowing text is commonly used in:
- Music videos
- Gaming intros
- Nightlife or event promos
- Tutorials and callouts
- Logo animations
It’s all about getting attention—without going overboard.
Why Use a Glow Effect?
- Emphasis: Glow makes key text stand out, especially against dark or busy backgrounds.
- Style: Gives your titles a more professional, cinematic, or futuristic aesthetic.
- Branding: Reinforces visual identity with glowing brand colors.
- Readability: Enhances visibility without needing heavy drop shadows.
From sleek tech looks to dreamy cinematic effects, glow is highly versatile.
Final Thoughts
If you’re trying to take your typography to the next level in Premiere Pro, the glow effect is a simple but powerful tool. It helps you highlight key information, guide viewer focus, and give your edits a modern edge—all without leaving Premiere.
